双语深圳｜从深圳启航：印度青年创业者的国际贸易事业
转自：深圳发布
As an entrepreneur who has successfully navigated the challenges of starting a business in Shenzhen, 24-year-old Indian Shubham Joshi is determined to make his mark in Shenzhen’s trading and logistics industries as he considers the city a perfect place to pursue his dreams.
在深圳这片充满机遇的土地上，来自印度的24岁小伙舒比翰（Shubham Joshi）决心在深圳的贸易和物流领域闯出一番新天地。他认为，深圳不仅是创业的热土，更是实现梦想的摇篮。
Although his company is in its startup phase, Joshi is intent on learning and evolving to ensure that his business thrives in China’s dynamic market.
尽管舒比翰的公司正处于初创阶段，但他对学习充满了热情，并希望自己的事业在中国这个充满活力的市场中蓬勃发展。
Indian Shubham Joshi poses for a photo at his company’s office in Nanshan District. Zhang Yu
Venturing into business world
踏入商界
For Joshi, the seed of his interest in business was planted at a young age. He has always been captivated by the world of business, and his journey towards entrepreneurship began when he enrolled at Shenzhen University in 2018 to pursue a bachelor’s degree in business administration.
舒比翰从小就对商业世界充满兴趣，创业的种子也在年幼时期就已埋下。2018年，他踏入深圳大学攻读工商管理学士学位，正式开启了他的创业征程。
During his college years, Joshi found himself with ample free time between classes. Instead of idling away his hours, he decided to delve into the world of online trading.
在大学期间，他发现自己课余时间充足，于是他决定充分利用这些时间，探索线上贸易的奥秘。
Joshi’s father, also a businessman, has played a pivotal role in nurturing his son’s aspirations. He has provided unwavering support, guidance, and encouragement to Joshi, instilling in him the confidence necessary for turning his dreams into reality.
舒比翰的父亲也是一名商人，他在培养儿子的商业志向方面发挥了关键作用。他给予舒比翰坚定的支持、指导和鼓励，帮助他树立了实现梦想所需的信心。
At the end of 2022, Joshi immediately embarked on his entrepreneurial journey and established a trading company in Shenzhen upon graduation.
2022年底，舒比翰一毕业就立即踏上了创业之旅，他在深圳成立了一家贸易公司，开始了他的商业冒险。
“As soon as I graduated, the first thing I did was get a business license and open a company with my father because he’d been supporting me throughout my journey,” Joshi told Shenzhen Daily during an interview.
舒比翰日前接受英文《深圳日报》采访时表示：“我一毕业，第一件事就是注册公司，和父亲一起开了一家公司。在我的整个职业生涯中，他一直在支持我。”
Leveraging his father’s extensive network of contacts, Joshi wasted no time in building a client base. He coordinated closely with clients, sealing deals and securing orders that set the company’s growth in motion.
凭借着父亲广泛的人脉资源，舒比翰迅速建立起了自己的客户群。他与客户紧密合作，洽谈业务、争取订单，推动公司发展。
His company specializes in providing customized products for clients in the hotel industry. From luxurious furniture and aromatic candles to gift items that showcase exquisite craftsmanship, they offer a wide range of products that adorn the spaces of hotels. Their expertise extends to construction items as well, including steel, tape, cranes, and hard machinery.
他的公司专注于为酒店业客户提供定制产品，从豪华家具、香薰蜡烛到精美礼品，他们提供了一系列用于装饰酒店空间的产品。此外，他们的业务还涵盖了建筑项目，包括钢材、胶带、起重机和硬质机械。
Why Shenzhen?
深圳，梦想启航之地
Shenzhen’s convenience and strategic location are the main reasons Joshi chose the city for his business venture.
深圳的便利地理位置和战略地位，是舒比翰选择在这座城市创业的主要原因。
“Everything here is very convenient. I can easily order supplies online, have virtual factory visits through video calls, and meet with logistics agents in nearby Hong Kong,” said Joshi, adding that this has made his life much easier since he doesn’t have to travel extensively to get things done.
舒比翰说：“这里的一切都十分便利。我可以轻松地在网上购物、下订单，通过视频电话参观虚拟工厂，还能与香港的物流代理商面对面交流。”
One aspect of setting up his company that surprised Joshi was the ease of obtaining a business license, and the efficiency is a testament to the business-friendly environment in Shenzhen.
在深圳创办公司的过程中，让舒比翰感到惊讶的是，获取营业执照非常容易，这种高效率充分体现了深圳友好的商业环境。
“The process is very efficient because it only requires basic details. Then you just go to the right office and fill in forms, and you get your business license within a month,” Joshi said.
舒比翰说：“整个过程非常高效，只需提供基本信息。然后前往相应办公室填写表格，一个月内就能拿到营业执照。”
While the Chinese market is not growing at the same pace as before, the young Indian entrepreneur sees this as a natural progression for a country that has already achieved significant growth. He admires the shift towards automation in production, which not only improves safety and efficiency but also reduces costs in many cases.
虽然中国市场的增长速度与过去有所不同，但这位年轻的印度企业家认为，对于一个已实现显著增长的国家来说，这是自然而然的进步。他欣赏许多中国产业向自动化的转变，这一变化不仅提高了安全性和效率，而且在许多情况下降低了成本。
Joshi has nothing but praise for Chinese industries and factories for their efficiency, dedication to hard work, ability to meet deadlines, commitment to quality, and honesty.
舒比翰对中国工业和工厂的效率、勤奋工作的奉献精神、按时完成任务的能力、对质量的承诺和诚实的态度赞不绝口。
“Whenever I placed an order, whether for equipment or clothing, the manufacturers were upfront about the quality,” said Joshi. He appreciates such honesty and transparency as opposed to dishonest practices that exist in some other countries.
他表示：“每当我下订单，无论是设备还是服装，制造商都会提前告知产品质量。”他欣赏这种诚实和透明，与其他国家存在的不诚信行为形成鲜明对比。
Ambition for expansion
拓展商业版图
Armed with ambition and determination, Joshi has set his sights on achieving his long-term goal of expanding his business into new markets, particularly the Middle East. His current clients are mainly from India and Sri Lanka.
目前，舒比翰将目光投向了实现其长期目标：将业务拓展至新市场，特别是中东市场。他目前的客户主要来自印度和斯里兰卡。
Joshi believes that these developing markets hold immense potential for growth, and being closer to his clients provides him with a competitive edge.
舒比翰认为，这些新兴市场具有巨大的增长潜力，与客户的近距离为他提供了竞争优势。
“The Indian market itself is also developing quickly. So I am planning to open offices in India as well, to be closer to my clients,” he said.
他表示：“印度市场本身也在快速发展。因此，我也计划在印度设立办事处，以便更接近客户。”
The young entrepreneur is also looking for a bigger office for his company in Nanshan District.
这位年轻的企业家也正在南山区为他的公司物色一个更大的办公室。
When asked what advice he would give to foreigners who are interested in starting a business in Shenzhen, Joshi succinctly and practically said: “Think about your position and have a long-term goal.” He emphasized the importance of strategy and having a solid client base before embarking on any business venture.
当被问及给有兴趣在深圳创业的外国人的建议时，舒比翰简洁而务实地说：“明确你的定位，设定长期目标。”他也强调了在创业之前制定战略和拥有坚实客户基础的重要性。
By securing regular clients, Joshi believes that entrepreneurs can focus on expanding their business without constantly worrying about survival. “If you have regular clients, you don’t have to think too much about surviving. You can think more about expansion. So I think strategy is very important,” he said.
舒比翰相信，拥有稳定客户群的企业家可以专注于扩大业务，而无需担忧生存问题。“如果你有稳定客户，就无需过多考虑生存问题。你可以更多地关注扩张。因此，战略至关重要。”
However, Joshi is also aware that not everyone has the luxury of a strong client base or cash flow. Some entrepreneurs possess an exceptional product but lack the necessary financial support. In such cases, he recommends seeking investors in their home countries or exploring opportunities in China.
然而，舒比翰也意识到，并非每位企业家都能拥有强大的客户群或现金流。一些企业家拥有卓越的产品，却缺乏必要的资金支持。在这种情况下，他建议在本国寻找投资者或在中国寻找机会。
