专访：Cedrick Croas 斯考特先生 Interview outline-The Westin Shenyang
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沈阳威斯汀酒店坐落于青年大街“金廊”沿线，是城市中央商务区及休闲区的核心地带。在今年3月，沈阳威斯汀酒店盛大开业。致力于实现“酣然好梦、营养美味、活力运动、舒畅身心、高效工作、妙趣玩乐”六大健康要素的品牌基本理念，沈阳威斯汀酒店设有标志性的品牌项目，为当地市场提供多元化的选择，并为高端旅游及会议市场再添新彩。最近，有幸专访到沈阳威斯汀酒店总经理斯考特先生，请他来说说酒店的品牌发展以及如何为用户带来更好的入住体验。
1、咱们沈阳威斯汀酒店焕新开业，您是怎样理解品牌焕新给用户体验带来的改变？
As a brand new hotel， how do you understand the changes brought by the brand renewal to the user experience？
这是威斯汀品牌第一次在沈阳出现，所以沈阳的人们以及他们的家人们之前可能不了解威斯汀这个品牌，更不了解沈阳威斯汀，因此我们举办了非常丰富的品牌活动，使客人清晰的了解沈阳威斯汀酒店的品牌文化。我们致力于实现“酣然好梦、营养美味、活力运动、舒畅身心、高效工作、妙趣玩乐”六大健康要素的品牌基本理念。因此，我们通过前台的礼宾健康跑活动，通过餐饮提供健康饮食等将这些理念融入其中，为顾客带来独特的体验。
It's the first time for Westin Brand in Shenyang， so people a lot and family else don't know about this brand and what this brand is in Shenyang. So we hold some marketing activities and establish marketing awareness. Because we want people to know the brand. We' ve done a lot of changes for it， such as our interior design and we have a good environment to offer consumers' favorite food. To bring a life with this brand, Westin is based on the six concepts and the six concepts of Westin is Eat-well, Move-well, Sleep-well, Work-well, Feel-well and Play-well. So we are incorporating all these to make a unique experience for customers through our running concierge program at the Front Desk，through our healthy eating in our restaurant. So a lot of activities will be here.
2、暑期期间迎来了出行热潮，沈阳威斯汀酒店感受到消费者的热情了吗？面对高峰期，威斯汀如何应对呢？又是如何在提供给游客更加舒适及难忘的旅行体验？
With the arrival of summer holiday and the boom of travelling， has The Westin Shenyang felt the enthusiasm of consumers？ How did Westin respond to the peak season？ How does it provide travellers with a more comfortable and memorable travel experience？
对我们和沈阳的许多酒店来说，今年夏天无疑是非常忙碌的。在整个夏季，政府都在努力推广城市、组织了很多活动、赛事和音乐会等，这些都促进了城市的发展。因此，对于我们自己来说，尽管忙碌，但我们还是集中精力为客户提供更好的服务。同时在入住高峰期我们增派员工，为顾客提供更好的入住体验。我们与乐高及海洋探索中心建立了长期合作关系为家庭出游的客人提供了亲子互动时光，与沈阳故宫博物院合作展出了故宫文创产品，感受沈阳历史文化，探寻城市脉搏。还可品尝我们推出的盛京下午茶，同时在我们的行政酒廊还举办了抽象艺术展，欣赏艺术的同时舒畅身心。我们围绕旅游业开展了丰富的活动，使顾客有更丰富的旅游体验。
Definitely this summer was a very busy day for us and for a lot of hotels in Shenyang. The government has had a lot of effort to push the resume of the city， a lot of activities, a lot of events, a lot of concert that promoted every one of the city during the whole summer. So, for ourselves, we concentrated on bringing a better service to our customers even though we are all in busy. And we have serviced are warm hospitality to attract a lot more, and I associated more staff to join us to give the service our customer needs. And we did a lot of activities to bring this summer alive. We did a lot of partnership with a nearby activities like Lego, we did some activities as well with The Imperial Palace and a lots we hold art exhibition in our Executive Lounge. In a word we have a lot of activities surrounding tourism to attract the customers.
3、您认为沈阳威斯汀酒店在沈阳有什么特殊的竞争优势吗？此次焕新开业之后，觉得品牌的发展与之前有什么不同？
Do you think The Westin Shenyang has any special competitive advantages in Shenyang？ How do you feel the brand has evolved since the opening of the new hotel？
与其他酒店不同的是，沈阳威斯汀酒店拥有优越的地理位置，位于青年大街，步行即可到达地铁站。我们致力于实现“酣然好梦、营养美味、活力运动、舒畅身心、高效工作、妙趣玩乐”六大健康要素的品牌基本理念。 同时倡导全方位健康生活方式，为到访沈阳这座历史文化名城的旅行者提供健康活力居停新体验。我们是万豪品牌在沈阳的第五家酒店，所以能够为沈阳提供的价值是非常可观的.
Definitely, The Westin has the superior location located on Qingnian Street, very close by from the major areas in Shenyang. And as well a very nearby walking distance to metro station. So as I said, superior location, and putting to life of all the six concepts. So we have a strong competitiveness. And many of the events I've mentioned before, like Sea World and those exhibitions, are unique to us. And our brand is world-wide-known brand, and we are the fifth hotel under the Marriott brand in Shenyang. So the value that we can provide to Shenyang is very considerable.
4、面对沈阳众多高端酒店，沈阳威斯汀酒店是如何充分挖掘本地市场的？
How is The Westin Shenyang tapping into the local market when there are so many high-end hotels in Shenyang？
首先，我们热情接待客户，这是我们针对这个市场所做的非常重要的一点，因为热情接待是对我们每一位客户最好的服务。还有我们举办了一些创意活动，我们邀请客户参加太极活动，我们还做了皮划艇活动，这些活动可以吸引客户发现沈阳的地方特色。
First of all, we service warm hospitality for our customers, this is one of a point that we are making for this market. Because the warm hospitality is the best service for every of our customers. As well, creative activities, we created some fantastic options, like Tai Chi. We invited customers to do some Tai Chi activity, and we do some canoeing activity. These activities can attract customers discover the local characteristics of Shenyang for themselves.
